Regeneration
An older generation of forest stewards is ready to pass the torch. A new generation is ready to step forward. We bridge that intergenerational gap—connecting older small forest owners with young stewards who will re-generate both the land and the values that sustain life in the Pacific Northwest.
Our Team
Jeff Gersh
Jeff’s family became small forest owners and live near Estacada, Oregon, with a black Lab named Lilian. With degrees in biology and land management, Jeff founded NarrativeLab, a conservation storytelling company. He has worked as a documentary filmmaker and writer-producer for clients including National Geographic Television, the U.S. National Park Service, and the National Fish & Wildlife Foundation.
Co-Founder
Andrew Schwartz
Andrew grew up in Oregon with a dad who was a surveyor with the US Forest Service and is a conservationist. His work spans grassroots organizing, interfaith collaboration, and systems-level change. He holds a Master of Divinity from Union Theological Seminary, where his call to ministry evolved into a broader commitment to public leadership and care for the environment.
Co-Founder
Co-FounderGuy Trombley
Guy grew up on the edge of prairie and sugar maple–basswood forest, where his lifelong connection to land began. His family also cared for 80 acres of the Northern boreal forest. With over 30 years experience as an applied anthropologist, educator, consultant, and leader in environmental and outdoor recreation organizations. His work focuses on strengthening the technical capacity and organizational resilience of small nonprofits addressing social, economic, and environmental challenges.